Canon’s entry-level digital single lens reflex camera, the Canon Rebel T3 (or Canon EOS 1100 outside North America), is now available in three non-black colors — red, brown, and metallic gray.

Although not quite as revolutionary as Henry Ford offering his Model T in colors other than black, it is the first time that Canon has offered a digital SLR in these colors.

My first digital SLR was a Canon Digital Rebel (Canon EOS 300D), a 6MP camera with CMOS sensor that led the way in bringing digital SLRs to the masses. Mine was silver (below right), so not very different from metallic gray. However, in more recent years Canon’s digital SLRs seem only to have been available in black.

Canon Rebels in red and silver

New Canon Rebel T3 in red, compared to original Canon Rebel (EOS 300D) in silver

The new colors are not overly bright or garish and will certainly appeal to some folk. So if you’re a Canon shooter and want to be a bit different, now’s your chance to own a Canon SLR that’ll make you stand out from the crowd.

In the US, the new colors of red, brown, and metallic gray are available through Canon’s online store for the retail price of $599.99. But from now till July 30th, 2011, there is an instant rebate of $50 on Rebel T3 purchases, dropping the price to $549.99 (Canon EF-S 18-55mm IS II zoom lens included).





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+Scotch Macaskill